This Book Is Written For:

  • Executives looking for more, profitable revenue and/or opportunities for competitive advantage.

  • Leaders of services organizations trying to master the nuances of delivering optimum value both to customers and the business.

  • Managers of selling organizations trying to sell more services and solutions.

  • Marketers tasked with mastering services marketing to better support sales.

  • Sellers of products, services, and solutions trying to meet and exceed their sales targets.

  • Researchers attempting to gain a better understanding of the field realities of selling services within product companies.

  • Internal practitioners (e.g., HR, Training, Organization Development Quality) desiring to do a better job with their internal customers.

  • External practitioners (e.g., analysts, management consultants) attempting to do a better job with their clients.

  • Consultants, field engineers, technical support experts—everyone who touches the customer.

Dr. Jim Alexander, world-renown researcher, speaker, consultant,
and services expert.

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What You'll Find in This Book
Who Should Read This Book