Seriously Selling Services :: James Alexander :: What You'll Find in This Book

This essential sales tool reveals:

Why selling services helps sell more products.
Why everyone needs to sells services.
How to tap the power of your hidden sales force within.
How to determine if selling services is appropriate for your organization.
Which of the three selling services strategies is right for you.
The common barriers to seriously selling services and the common steps taken to address these barriers that never work.
Five mandatory “got to do it” actions required to turn box pushers into sellers of the invisible.
Four free-to-fee strategies that never work.
How to transition from free to fee and not irritate customers or drive the sales force crazy.
What executives must say and do, and do again, to make the transition to selling services.
How to grasp the challenge of the channel to implement proven strategies.
Ten steps to building a portfolio of services that customer want and will pay for.
Five stages of leading services in a product company required both for organizational effectiveness and personal sanity.
The misconception that selling services lowers overall profit margins.

Dr. Jim Alexander, world-renown researcher, speaker, consultant,
and services expert.