Praise for Seriously Selling Services “Seriously Selling Services may be mislabeled, because Alexander does more than show us how to sell services. He starts at the beginning of the process—building services capabilities around products that are fighting against commoditization, dealing effectively with existing channel partners, and evolving the dominant product sales culture to think beyond break-fix support and embrace a new value proposition: services that give customers better performance, faster deployment, and lower cost of ownership. Alexander has paid his dues in the product-to-services transformation club. He draws on years of real-world experience with leading companies to show product companies how to grow with services. Seriously Selling Services provides an unmatched, practical road map for senior executives who are ready to execute a serious services strategy.” “Jim Alexander does a terrific job in his new book, Seriously Selling Services, presenting compelling reasons why senior executives in product companies need to consider selling services. Increased revenue stream, solid profit margins, and enhanced customer loyalty are only a few benefits that selling services can provide. Most importantly, selling services valued highly by customers―implementation, uptime, and professional services―provide market differentiation that will lead to future sales growth for both products and services, despite economic conditions. Jim takes a no-nonsense approach to both the challenges and the rewards of selling high-value services through an impactful writing style that refreshes points made, clearly presents concepts, and gives readers access to best practices for success. I highly recommend this book.” “Alexander’s suggested approaches and practices really work. We’ve developed a services-led approach to driving software sales and seen a double-digit increase in margins by implementing the recommendations outlined in his book.” “Seriously Selling Services contains just the right mix of theory, best practices, and real-world advice about managing the transition to services. I highly recommend it.” “Jim Alexander’s book is a well-researched and well-written book on building a services business. It is centered on creating value for clients and is filled with good and proven ideas. Unlike many books with strategies to grow your business, which tend to be broad and general, this book explores the unique opportunities and specific challenges facing services organizations. The topics range from fundamentals every services leader should understand, to more nuanced subjects like working with services channel partners. If you are a leader in the services industry, I recommend Seriously Selling Services; it will reinforce much of what your instincts have been telling you all along, and will give you some new ideas to ponder.” “Jim Alexander has written a must-read book for leaders of product companies charged with growing a services business. Seriously Selling Services provides a concrete road map for new and profitable revenues based upon years of research and field-tested best practices.”
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 Dr. Jim Alexander, world-renown researcher, speaker, consultant, SEE WHAT OTHERS HAVE TO SAY ABOUT SERIOUSLY SELLING SERVICES |
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