More Praise for Seriously Selling Services “If you are serious about selling services, you need to read every page in this book to achieve your best possible outcome. In the end, it’s all about adding value and maximizing profits, and Jim Alexander helps you reach your goals.” “I really like this book. It tackles, head-on, all the issues associated with building a profitable services business. It is a great read for anyone serious about making this transition.” “Superb! Seriously Selling Services is an authoritative ‘boot camp in a book’ that lays out a crisply written guide for product-based businesses to incorporate services as a profit generator. Jim Alexander reveals best practices as well as the real-world challenges of moving from the status quo to selling service profitably―and clearly demonstrates why it’s worth it.” “Jim’s rubber-meets-the-road experience shines through as he explains the what, why, and how of becoming successful in services. Seriously Selling Services is a must-read for your management staff and everyone in your services organization.” “This is another great book Jim Alexander has written. Built on sound research and real-life experience, Jim’s new, challenging, and provocative ideas show you not only how to run a services business profitably and outperform your competitors, but also how to have fun doing it. This is a unique book that considers implementing the change to become service-oriented as fun; it sure is.” “If you want to sharpen your business focus, fine-tune your services offerings, and streamline your processes, be sure to add this book to your queue. It is a well-written, practical guide to selling services and a seriously great read!” “Selling services in a product-centric company is no easy task and takes a lot of time, influence, dedication, and perseverance. This topic has been around for a number of years now, and Jim Alexander tackles the issues head-on, highlighting the core dimensions to transitioning to a services-led company. This book reinforces best practices that need to be adopted in order to be successful and provides a holistic approach to seriously selling services. It also provides excellent, usable, practical tools and tips that can be applied quickly. This is a must-read for every services executive who has just started out or is struggling to make inroads in developing a services-led approach in a product-centric company.” “Jim did a great job of condensing his many years of experience in service marketing, and shares proven methods to sell services. Unlike many business books, this one is easy to read and reflects Jim’s personality and humor. This is a must-read for all your product sales staff who have to transition into the different world of selling services.” “This new book compiles over 20 years of professional services wisdom into a must-read for any professional services executive. Not only great content, but told in such a way that is easy to follow and fun to read.” “Jim provided my company with an indispensable set of selling tools developed over decades of successful experience in the professional services industry. He has brought his body of knowledge to the next level with this set of must-read best practices.” “This book is definitely worth the read. I specifically found the insightful chapter “Transitioning from Free to Fee” most valuable, because if Alexander’s advice is followed, it can transform an unprofitable business into a profitable one.” “This book is just like its author―bold and direct in its statements of what can and what can’t work in building strong services capabilities. Clear and easy to read, “Seriously Selling Services is a must-read for executives who are interested in growing sales and profits. Having made the service transition within an electronic controls company, I recognize that the wisdom presented by Mr. Alexander could have saved us a lot of time climbing the learning curve.” “If you are investing in growing your services business, get serious and invest in this book! Jim’s pragmatic advice, industry research, and examples about selling services from his decades of experience on the topic are what you need to get to success faster. His book is laid out in a practical, usable, readable format that makes it easy to digest. You won’t regret it.” |
 Dr. Jim Alexander, world-renown researcher, speaker, consultant, SEE WHAT OTHERS HAVE TO SAY ABOUT SERIOUSLY SELLING SERVICES |
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